Search Engine Optimization

Search engine optimization positions your site in the top rankings with search engines such as Google, Yahoo, and MSN. From the beginning phases of development, we optimize for your content and programming so your word gets to the right target audience. Search engine optimization practices are built in to the pricing of our website packages and cost you no additional money.

We study search engine optimization at length.  Each page of your site will be optimized for your keywords.

What is search engine optimization?
Search engine optimization (SEO) or search engine marketing (SEM) is the process of making your site easy to find through search engines. It requires research, writing and coding optimized search phrases in order to achieve high rankings on search engines.

What does a search engine marketing campaign involve?
At a minimum we help you determine key phrases that your audience is really looking for, and suggest where to put which phrases in order to optimize your pages. We do this in a way that site pages appeal to both search engine spiders and your human visitors. And we don't use optimization methods that might offend the search engines.

Why would I need a link development campaign?
More and more the search engines have reduced the weight they attribute to the meta keywords in favor of link popularity and content relevancy. Link popularity is the total number of pages in each search engines index that contains a link to your site, including your own website. We will be happy to work with you on your link development campaign.

Are all links equal?
The search engines can look at the source of a link and weight it differently from others. For instance, one link to your site from a high ranking/relevant website is better than multiple links from irrelevant sites. These days, search engines have begun to penalize sites who participate in link farming. A link farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Bottom line: attain as many relevant and credible links as possible and don't count on shortcuts.